Q&A with Daniel Zand
CEO and Co-founder @ Phoodster
What are your plans for the future?
Scale in Sweden to propel into the international market. We want to be the obvious choice consumers turn to when not knowing what to eat.
Why did you become an entrepreneur?
I love to build, grow businesses and people. This is my third run, with two successful exits in the past. Most importantly, my parents have since childhood inspired me to build my business. I have, since age of 14, been involved in various family businesses.
Aside from achieving commercial success, what do you see as your startup’s mission?
Our mission is to empower humans to avoid diseases caused by nutritional ignorance, eat healthier, and to live better
What is your best advice for entrepreneurs who are just starting out?
Do not let anyone tell you what to do with your vision. Be smart about it. Talk to people, and be close to your target group. Keep them closer to you than any other stakeholder. Stay focused on your long-term vision but be prepared to change course along the way. Always improve and move forward.