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Who we are

We are a combination of passionate entrepreneurs and experts on self-leadership and personal values. We have a scientific-based process of mapping your personal values, refined over almost a decade and proven by near 30,000 people, and we are now starting to develop a social app for people to meet someone who value the same things in life, to create relationships based on a common ground of values. 


So far our team consists of a data-driven and international business experienced CEO with a background in marketing and story-telling, a highly skilled full stack developer with a passion for user experience, a values expert and theorist with a background in psychology teaching at Harvard, SSE and KTH, and a tech support with double degrees in business and engineering.


We are values and purpose driven. We are in this to make the world a better place. The end user is our North star in everything we do, we think being receptive and adaptive is key, to have empathy and understanding. We are action oriented and love change. After all, that's what innovation and transformation are all about.

Q&A with Philip Jonzon Jarl

CEO @ Valuesmatch

What are your plans for the future?

For people to talk about a before and after Valuesmatch when speaking about the transformation of the online dating market. To expand internationally rapidly.

Why did you become an entrepreneur?

To make a bigger positive impact in the world.

Aside from achieving commercial success, what do you see as your startup’s mission?

To help create happy relationships that last. To reduce the time people spend on meaningless activities related to online dating. For people to grow personally while dating (through focusing and speaking about values).

Describe your perfect day at work.

Get in around 9, quick daily motivation and focus meeting with the team. Define 3 Most Important Tasks today, the month, and the year. Meeting people who want to help us and work with us, to find a way for passionate and talented people to come onboard. Planning and visualizing future steps and activities. Align team members according to overall vision and goals through guidance and co-operation. Regular team coffee break and lunch with meaningful discussion topics.

What is your best advice for entrepreneurs who are just starting out?

separate facts from assumptions. Test your assumptions to see if they are really true. Whatever you build, create a looping structure where it is your end customer guiding you in what to build. Keep an open mind, and stay flexible and adaptive.

Perks & Benefits

Flexible work hours and vacation: Morning person or night owl, this job is for you
Free beverages: Caffeine fix or friday celebration beer, we have got you covered
Located near public transit: Easy access and treehugger friendly workplace
Social gatherings and games: Hangout with your colleagues
Paid vacation: Go get that tan!
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