Content Marketing Manager

Salary Competitive

Are you the natural communicator who shares our obsession with strength training? We need your help! Take charge of creating our daily marketing communications, developing our brand's messaging and textual and visual tone of voice through all channels. Reporting directly to the Head of Sales & Marketing.


We are a young fast growing company, developing, manufacturing and selling innovative strength training equipment to sophisticated customers worldwide. Our users include elite coaches and athletes in professional sports leagues such as the NHL, NBA and the Premier League, as well as renown fitness influencers and leading physiotherapists in close to 50 countries worldwide. Our young international team consists of highly competent, open-minded sports scientists, marketeers, engineers, sales professionals and more, with headquarters in Stockholm.

Marketing-wise, we rely on a refined social media marketing strategy achieving strong engagement and audience growth on all major platforms, supplemented with a traditional SEM/SEO approach. To maintain our growth even further, we need to improve the conversion ratios throughout the funnel and reach even larger relevant audiences. To manage this, we are now expanding our marketing team. 

For this new Content Marketing Manager role, we believe that you are a natural communicator and a social media native, mastering the English language, without losing touch with training jargon and visual aesthetics.


Responsibility 

From the outset, your role will include three main responsibilities:

1. Continuous content creation

  • Monitor and select user generated content
  • Write new blog posts and assist expert colleagues with text development
  • Create and improve visual content (image and video)
  • Draft new social media posts for all platforms
  • Manage the content calendar and the approval, translation and posting process

2. Content project management

  • Take key role in migrating our web content to the new ecommerce website (in development)
  • Take charge of developing and optimising all web site content
  • Manage and develop our social media profile pages
  • Develop content for brochures, advertisements and further marketing material

3. Communications strategy development

  • Evaluate and develop our tone of voice
  • Develop distinctive brand aesthetics for visual content
  • Take key role in managing our messaging themes and templates 


Requirements

We believe that your profile includes:

  • Experience from working successfully with marketing communications and social media.
  • Significant post-gymnasium education in marketing, communications and/or training/fitness.
  • Strong interest in strength training is necessary. Work experience from organisations in sports, fitness or physiotherapy is beneficial.
  • Fluency in English (ideally native) and Swedish. Further major languages are a plus.


This role will give you a broad responsibility in a young organisation, working with a fast growing global market. You will have daily access to the management team, and tools will be available to back your ideas. The company gym is available for you 24/7, and we are located in Mariehäll, Bromma, close to Sundbyberg C and all modes of public transport.

We look forward to learning why this role matches your ambitions!

Perks and benefits

This job comes with several perks and benefits

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Healthcare insurance
Healthcare insurance

Break a leg! Seriously, we got you covered in our company healthcare plan.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Remote work allowed
Remote work allowed

You know how you perform best. Work from your couch, your favorite cafe or abroad when you feel like it.

See all 13 benefits

Working at
Exxentric

Developing innovative, science based training equipment and methods for strength and conditioning. Founded in 2011 and growing rapidly. Our products are used by performance coaches, personal trainers and physioterapists on six continents. The kBox is our flagship product, based on decade-long experience in flywheel training technology, supported by the app-based kMeter feedback system.

Read more about Exxentric

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