Digital Marketing Manager

Salary Competitive

Passenger is an award winning startup that develops innovative transportation solutions that drives the world towards more cost effective and environmentally friendly transportation. We’ve built the world’s first dynamic real-time combined mobility service making it easy, cost effective and environmentally friendly for people to get where they want to go. Passenger is also part of the EU funded Climate-Kic accelerator program.


As we're quickly growing our business and releasing our application in multiple locations in Sweden, there is a strong emphasis on digital marketing.

You will play a key role which is varied, demanding and offers great potential for growth. Reporting to the Managing Director, you will deliver brand awareness, client retention and sales leads. You are passionate about sustainability, marketing, creativity and brand development. You posses high analytical skills and leadership skills.

SKILLS AND EXPERIENCE

The skills and experience needed for this role are broad ranging and include:

  • Digital Marketing , including PPC, Google Ads, Google remarketing, Email, Social Media (LinkedIn, Facebook, Youtube) and Video
  • Copywriting, for sales and corporate literature
  • Website, including SEO
  • Client communication (email newsletter and print magazine)
  • Copywriting - for sales and corporate literature
  • Analytics
  • Brand Identity
  • Develop content and partner with creative team to design assets
  • Create and implement campaigns and campaign strategies
  • Provide detailed daily, weekly and monthly reports and any ad hoc reports as needed
  • Creative thinking – if you are bursting with ideas that will be a big plus!

ABOUT YOU:

The ideal candidate will have a marketing degree or equivalent marketing qualification, plus at least 4 years of marketing experience including responsibility for the full marketing function.

We will ask for examples and evidence of successful marketing projects that you have developed and seek to understand your level of creativity and strategic thinking. The job will suit someone who is mindful, energetic and not afraid of a heavy workload!

We are looking for:

  • Great copywriting skills and the ability to demonstrate high-performing content
  • Experience with marketing automation and email nurture campaigns
  • Experienced in inbound marketing and attracting leads through targeted content
  • Up-to-date knowledge of content for SEO
  • Experience of managing digital and design agencies to deliver KPIs in line with budget and strict deadlines
  • Experienced in launching new brands and developing the value proposition
  • Excellent people management skills and a natural leader
  • Organised and proactive - able to prioritise and keeps lots of plates spinning
  • Motivated and determined
  • Up to date knowledge - but with the ability to apply the theory to create results

Why join us?

You will join an exciting well funded company which aims to build the worlds leading combined mobility service and you will be an instrumental part of that journey. We’re also one of 10 companies in the Climate-Kic accelerator which is an EU funded program. Through Climate-Kic we have access to several Master Classes around the world in marketing, development and leadership which our employees will frequently be able to attend.

Aside from that we offer you:

  • A competitive salary
  • A great workspace
  • Opportunity to develop existing skills and learn new ones
  • Sociable team, regular company meals and events
  • Flexible vacation times with paid vacation
  • Stock options
  • The opportunity to be instrumental in creating the future of mobility

Perks and benefits

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Time is precious. Make it count. Morning person or night owl, this job is for you.

Free coffee / tea
Free coffee / tea

Get your caffeine fix to get you started and keep you going.

Near public transit
Near public transit

Easy access and treehugger friendly workplace.

Social gatherings
Social gatherings

Social gatherings and games; hang out with your colleagues.

Free office snacks
Free office snacks

Peckish after lunch? We got your back with soft drinks, treats and fruit.

Pension plan
Pension plan

We take care of you, even when you are old and wrinkly.

See all 14 benefits

Working at
Passenger One AB

Passenger is an award winning startup that develops innovative transportation solutions that drives the world towards more cost effective and environmentally friendly transportation. We’ve built the world’s first dynamic real-time combined mobility service making it easy, cost effective and environmentally friendly for people to get where they want to go. Passenger is funded by the Swedish Energy Agency and is also funded by the EU through the European Institute of Innovation & Technology.

Read more about Passenger One AB

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