Do you have the growth hacker mentality with experience to match it? We need your help! Take charge of developing the paid distribution of our content on social and digital platforms, driving engagement, traffic and conversions. Hypothesise, implement, analyse, evaluate, optimise. Reporting directly to the Head of Sales & Marketing.

We are a young fast growing company, developing, manufacturing and selling innovative strength training equipment to sophisticated customers worldwide. Our users include elite coaches and athletes in professional sports leagues such as the NHL, NBA and the Premier League, as well as renown fitness influencers and leading physiotherapists in close to 50 countries worldwide. Our young international team consists of highly competent, open-minded sports scientists, marketeers, engineers, sales professionals and more, with headquarters in Stockholm.

Marketing-wise, we rely on a refined social media marketing strategy achieving strong engagement and audience growth on all major platforms, supplemented with a traditional SEM/SEO approach. To maintain our growth even further, we need to improve the conversion ratios throughout the funnel and reach even larger relevant audiences. To manage this, we are now expanding our marketing team.

For this new Performance Marketing Manager role, we believe that you are a highly analytical person who takes pride in understanding all the details of the modern digital marketing platforms and tools to secure superior results.

Responsibility

From the outset, your role will include three main responsibilities:

1. Quantitative market analysis

• Analyse and define key audiences
• Define KPI:s for each funnel stage
• Set up regular performance reporting structure
• Propose any further tools needed

2. Sponsored content distribution strategy and execution

• Manage day-to-day operations
• Develop structure and tracking for increased performance, motivating larger budgets
• Optimise and automate campaigns to improve agreed KPI:s
• Develop keyword and SEM/SEO strategy
• Consider developing further platforms (such as banners, affiliate, reseller collaborations, etc)

3. Content/ad generation advise

• Analyse and identify successful content concepts for different funnel stages and audiences
• Propose and draft content production requests
• Participate in ecommerce web site production and development

Requirements

We believe that your profile includes:

• Experience from working successfully in a digital marketing role, with demonstrable results.
• Thorough professional experience in Facebook Ads, Google Adwords and Google Analytics. Further platform experience is a plus (such as Twitter Ads, Mailchimp, Audiense, Google Adsense, Google Tag Manager, WooCommerce, etc).
• Higher education, probably in business administration.
• Fluency in English and Swedish. Further major languages are a plus.
• Interest in strength training. Work experience from organisations in sports, fitness or physiotherapy is beneficial.

This role will give you a broad responsibility in a young organisation, working with a fast growing global market. You will have daily access to the management team, along with the budgets for ads and tools to back your ideas for driving growth. The company gym is available for you 24/7, and we are located in Mariehäll, Bromma, close to Sundbyberg C and all modes of public transport.

We look forward to learning why this role matches your ambitions!