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Unit Economics: CLTV, CAC and Cohorts


How much is a customer worth? How much does it cost to acquire customer?

If you can’t answer these basic questions, it’s hard to know if your business is sustainable or not. Your unit economics analysis will help you answer these questions. In this guide, you will take a look at customer lifetime value (CLTV), retention data and customer acquisition cost (CAC), as well as discuss how to use them.

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