MovieStarPlanet ApS is behind the games MovieStarPlanet, MovieStarPlanet 2, and BlockStarPlanet, targeting kids aged 8-13 years. In the virtual world, players design their MovieStar or BlockStar avatar to play the games and have fun with friends. MovieStarPlanet ApS creates fun and social games for kids and young teenagers where they can explore their creativity and social life online in a safe and moderated space. Some key features include dressing up, chatting with friends, creating looks, making movies and scrapbooks, designing clothes, building worlds and prefabs, and playing mini-games. MovieStarPlarnat ApS was launched in Denmark in 2009. Currently, the games are live in 16 countries - across 11 European markets, the United States, Canada, Australia and New Zealand. Globally we rank among the most popular virtual worlds for the target group with more than 300 million registered profiles.